Matan Saar

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Roga Events

Roga Events

Overview

Overview

The corporate website showcases these services, emphasizing the value of a healthy lifestyle integrated into the employees' routine

My Role

My Role

User Research & Analysis, Personas, Wireframes, Usability Testing, UI Design, Prototype,Website Development and Implementation, Microcopy 

The Problem

The website fails to convert users into actions due to design issues, inconsistent brand language, and an unprofessional presentation

The Solution

A unique and vibrant design with an intuitive interface and friendly microcopy enhances user experience and credibility, encouraging user actions and contact

Challenge

Challenge

Improving Design and User Experience

Creating an intuitive interface, enhancing color contrast and visual hierarchy, and ensuring consistent brand language

Enhancing Credibility and Appeal

Presenting content professionally and organized, and using visual elements that reflect brand values

User Conversion

Developing clear calls to action and analyzing data to understand user drop-off points

Research

Research

Inspirational Insights

I reviewed dozens of websites and selected three from which I drew inspiration for implementing on my site

Sharon Gidron Website:

  • Presents content concisely and clearly for easy and quick reading

Bahayogi Website:

  • Conveys a sense of unique and different services from the norm.

  • Design that incorporates surprising elements, emphasizing the brand's uniqueness.

  • Focus on personal experiences that emotionally connect with users

Moon Active Website:

  • Creates an experience that makes users want to be part of the company.

  • Use of continuous videos and images that add dynamism and emotional engagement

User Research

Following user interviews with customer experience employees and HR professionals in high-tech companies, I found that their event creation process starts with feedback/recommendations from other companies, inspiration from LinkedIn corporate events, and browsing for unique events

Optimization

Reducing pages and text was guided by several key considerations

Reducing Load Times

Optimizing the website to load faster

Reducing Cognitive Load

Simplifying content to make it easier for users to understand and navigate with microcopy and short, simple texts

Capturing User Attention

Encouraging users to decide to stay on the website within the first five seconds

Building Trust

Making users trust Roga Events through a clean and efficient design

Research Insights

Value PropositionI designed the text structure for easy reading, using icons to highlight important visual points. limited the use of bright colors to avoid distracting users from the main content. I wrote concise and focused text to help users quickly understand the offered information

All these aspects guided me to ensure that the website appeared professional and fast within the first five seconds, helping users decide to stay on the site and encouraging them to contact Roga Events

The Process


Site Map


The Website Before

The Process

Site Map

The Process

Site Map

Optimization

Reducing pages and text was guided by several key considerations

Reducing Load Times

Optimizing the website to load faster

Reducing Cognitive Load

Simplifying content to make it easier for users to understand and navigate with microcopy and short, simple texts

Capturing User Attention

Making users trust Roga Events through a clean and efficient design

Research Insights

Value PropositionI designed the text structure for easy reading, using icons to highlight important visual points. limited the use of bright colors to avoid distracting users from the main content. I wrote concise and focused text to help users quickly understand the offered information

All these aspects guided me to ensure that the website appeared professional and fast within the first five seconds, helping users decide to stay on the site and encouraging them to contact Roga Events

New website

New website

Site Map

Wireframes

Wireframes

Low Fi

The Process

The Process

UI

Feather

High Fi

Open In New Tab

Try It

Try It

What Next?

After Month

After launching the new website and running a one-month test:

  • Changes were very quick in converting users into potential clients and closing events.

  • Conversion increased by 70%.

  • The website gave customers confidence to contact Roga Events.

  • Users quickly understood what the company offers

  • navigation on the website became easy and convenient.

The Owner of Roga Events

Samuel

"

Deals have become easy when you have a showcase that is pleasant to enter and gives customers the confidence that this is not just another business but one that provides personal attention, value to employees, and all thanks to the website

"

Deals have become easy when you have a showcase that is pleasant to enter and gives customers the confidence that this is not just another business but one that provides personal attention, value to employees, and all thanks to the website

Next Project

Besvil Tomorrow

A SaaS system for quick and efficient scheduling of volunteers for trips

User Research & Analysis, Personas, Wireframes, UI, Prototype

View Case Study

© 2022 - Matan Saar

Matan Saar

Linkedin

Resume

Matan Saar

Linkedin

Resume